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Projects

Free Tax Clinic – Wellington and KW area

Event Marketing for Community Engagement

  • Project: Marketed a Tax Filing Event at the Seva Spirit Foundation and a Blood Donation Camp for Centre Wellington in Fergus, Ontario.

  • Responsibilities: Developed and executed marketing strategies to promote community events, resulting in increased attendance and participation.

  • Skills Utilized: Strategic Marketing, Community Outreach, Social Media Promotion, Event Coordination.

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Conestoga Film Fest 

The Conestoga Film Fest was a rewarding project that combined creativity, community engagement, and a meaningful cause. As Project Manager, I led a talented team to organize a successful event that celebrated short films, engaged students, and raised awareness for The Food Bank. Through strategic marketing, we exceeded our goals—selling out tickets, securing sponsorships, and receiving 85% positive feedback. The experience highlighted the impact of teamwork and effective communication, and I’m excited to bring these insights to future projects.

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Photography Portfolio on JIAPhotography.com

  • Project: Developed and showcased a photography portfolio on jiaphotography.com to highlight creative and technical skills in photography.

  • Responsibilities: Curated and presented images professionally, gaining exposure and recognition.

  • Skills Utilized: Photography, Digital Presentation, Content Curation.

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Showcasing My Capstone Journey: Enhancing Marketing Strategies for The Community Company Kitchener. 📌

Building Stronger Nonprofit Partnerships Through SEO-Optimized Storytelling and Digital Engagement Marketing Strategies. 👩‍🏫

This capstone project provided an invaluable opportunity to collaborate with distinguished professionals, including my professor and the CEO of The Community Company, #ZoeMiller. Together, we developed innovative marketing strategies to amplify nonprofits' impact in the Kitchener region. 🌟

I conducted a comprehensive SEO audit of The Community Company's website, created compelling, data-driven storytelling frameworks to engage donors and volunteers, and devised digital marketing strategies to enhance partnerships and community outreach. 💡

This experience deepened my understanding of the power of digital storytelling in connecting nonprofits with their communities and facilitating meaningful change.

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